Brand strategy

Brand strategy

The brand strategy as a road map to the company’s future direction

A well elab­o­rat­ed brand strategy is the pre­con­di­tion for a suc­cess­ful and tar­get-ori­ent­ed brand man­age­ment. Rely on our longtime expertise and entrust innomark with the de­vel­op­ment of a brand strategy according to the con­cep­tu­al re­quire­ments. With our 18 years of ex­pe­ri­ence as creative brand analysts we would be pleased to advise you and, in co-op­er­a­tion with you, develop an ap­pro­pri­ate brand strategy for your product, business or service.

What goals do you pursue with your brand?

In order to generate a sus­tain­able effect on your clients and a clear dif­fer­en­ti­a­tion from your com­peti­tors, your brand should have a high recog­ni­tion value. For a promising brand strategy, answering the following questions relating to brand po­si­tion­ing, brand ar­chi­tec­ture and brand reach is required:

  • Whom do I want to reach with my brand?
  • Where and when should clients come into contact with my brand?
  • Which benefit and which par­tic­u­lar ex­pe­ri­ence value offers my brand?
  • Which specific features have to be high­light­ed and how can they be com­mu­nicat­ed?
  • Which long-term ob­jec­tives do I want to achieve with my brand?


The con­cep­tion of the brand name as part of the brand strategy

The naming of your new branded articles is an essential sub­dis­ci­pline within the brand strategy. Only if the po­si­tion­ing, the unique selling position and the future brand profile have been defined, a brand name according to the con­cep­tu­al re­quire­ments can be developed. Not only do the def­i­ni­tion of the trademark classes, the target groups and target countries play a key role, but also the de­ter­mi­na­tion of the brand type and the com­mu­nica­tive.

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