Brand consulting

„Everything should be made as simple as possible, but not simpler.“
- Albert Einstein -

True to the motto of Albert Einstein, we were able to accompany the restructuring and renaming processes of a great number of customers. From structuring of completely new name architectures, development and implementation of modified designation concepts up to reorganization of name portfolios there were many exciting projects in the past. A small selection which is not subject to Non-Disclosure Agreements can be mentioned in the following:

  • AXAAXA

    AXA Versicherung AG

     

    - Consulting

    - Restructuring of

      the brand architecture

    - Development of a new

      umbrella brand concept

  • ALTE LEIPZIGER VersicherungALTE LEIPZIGER Versicherung

    ALTE LEIPZIGER

    Versicherung

     

    - Consulting

    - Development of

      designation systems

  • Warema Renkhoff SEWarema Renkhoff SE

    Warema Renkhoff SE

     

    - Consulting

    - Restructuring of the

      brand architecture

    - Brand name creations

  • Biotronik AGBiotronik AG

    Biotronik AG

     

    - Consulting

    - Development of

      designation systems

    - Brand name creations

  • Continental Teves AG & Co. OHGContinental Teves AG & Co. OHG

    Continental Teves AG

    & Co. OHG

     

    - Consulting

    - Development of the

      ContiGuard name

      family concept

  • SEW-EURODRIVESEW-EURODRIVE

    SEW-EURODRIVE

    GmbH & Co. KG

     

    - Consulting

    - Creation of

      2 umbrella brands

  • Viega GmbH & Co. KGViega GmbH & Co. KG

    viega GmbH & Co. KG

     

    - Consulting

    - Brand name creations

    - Development of

      brand families

  • Dr. Ing. h.c. F. Porsche AGDr. Ing. h.c. F. Porsche AG

    Dr.Ing.h.c.F. Porsche AG

     

    - Consulting

    - Development of

      designation systems

    - Short expert opinions

      with recommendations

      for action 

  • Biketec AG FLYERBiketec AG FLYER

    Biketec AG - FLYER

     

    - Consulting

    - Development of

      designation systems

    - Brand name creations