Your brand name is a symbol for the quality and value of your business – protect it!

Pro­tect­ing your trademark is very important, since a brand name should be as unique and dis­tinc­tive as the quality and corporate values of your business.

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Classification of goods an services

The Nice Clas­si­fi­ca­tion of Goods and Services, Edition 10, 2015

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Brand name

The first step in brand name de­vel­op­ment is to define the per­son­al­i­ty and po­si­tion­ing of a product or service

A brand name is more than just the def­i­ni­tion of a product, service or business. It serves to point out the specific features of its name bearer as well as to emphasize and com­mu­ni­cate its in­di­vid­u­al per­son­al­i­ty.

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Trademark pro­tec­tion by reg­is­tra­tion

Trademark pro­tec­tion is usually obtained by filing a trademark ap­pli­ca­tion at a patent and trademark office. After a suc­cess­ful ex­am­i­na­tion by the Office and expiry of the statutory op­po­si­tion period without op­po­si­tion by pro­pri­etors of existing third party rights, the trademark is reg­is­tered in the claimed extent.

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Brand strategy

The brand strategy as a road map to the company’s future direction

A well elab­o­rat­ed brand strategy is the pre­con­di­tion for a suc­cess­ful and tar­get-ori­ent­ed brand manage­ment. Rely on our longtime expertise and entrust innomark with the de­vel­op­ment of a brand strategy according to the con­cep­tu­al re­quire­ments.

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What is „naming“?

"Naming" is the des­ig­na­tion for brand name de­vel­op­ment and denotes the process of finding a brand name for a product, service or new company.

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Product name

A name is more than just a product de­scrip­tion

Have you developed a new product and now are looking for a suitable name? Then innomark is the best address for you!

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Copyright of title

Also work titles are pro­tectable

If you are preparing a work, for example as an author, software developer, musician or filmmaker, you are creating an in­tel­lec­tu­al property right which is protected by copyright. The title of that work des­ig­nates its content and character, and dis­tin­guish­es yours from other work titles.

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