A brand name is more than just the definition of a product, service or business. It serves to point out the specific features of its name bearer as well as to emphasize and communicate its individual personality. It should transport the desired emotions and not only reach the target group with factual attributes, but also convey a further-reaching message. Therefore, a reliable brand name development requires profound brand know-how and, initially, a detailed analysis of brand positioning and brand personality. From this is derived a target group focused brand strategy and is conducted a concept-related brand name development including all necessary trademark searches.
Reaching the defined target group
Which people should be addressed with my product and how can I reach them? Which emotions and associations should be evoked with my brand? How do I differ from my competitors? All these questions that arise when launching a new brand must be answered competently. innomark provides you with a team of creative analysts who are personally concerned about your success.
Developing effective and prosperous brand concepts
During this important phase of brand name development, do not leave anything to chance. You should necessarily pay particular attention to brand name development, because the value of a successful brand is the long-term foundation for your success in business. Unnecessary errors often occur much later and then are expensive, time-consuming and nerve-racking. Ill-considered or over hasty actions on that level of brand name development, insufficient trademark searches or a too restricted conceptual focus may become long-term barriers. As a branding agency we will be glad to assist you in brand name creation and develop the right strategies and concepts in close cooperation with you and your marketing professionals and legal experts.