Brand name development

Brand name

The first step in brand name de­vel­op­ment is to define the per­son­al­i­ty and po­si­tion­ing of a product or service

A brand name is more than just the def­i­ni­tion of a product, service or business. It serves to point out the specific features of its name bearer as well as to emphasize and com­mu­ni­cate its in­di­vid­u­al per­son­al­i­ty. It should transport the desired emotions and not only reach the target group with factual at­tributes, but also convey a fur­ther-reach­ing message. Therefore, a reliable brand name de­vel­op­ment requires profound brand know-how and, initially, a detailed analysis of brand po­si­tion­ing and brand per­son­al­i­ty. From this is derived a target group focused brand strategy and is conducted a con­cept-re­lat­ed brand name de­vel­op­ment including all necessary trademark searches.

Reaching the defined target group

Which people should be addressed with my product and how can I reach them? Which emotions and as­so­ci­a­tions should be evoked with my brand? How do I differ from my com­peti­tors? All these questions that arise when launching a new brand must be answered com­pe­tent­ly. innomark provides you with a team of creative analysts who are per­son­al­ly concerned about your success.

De­vel­op­ing effective and pros­per­ous brand concepts

During this important phase of brand name de­vel­op­ment, do not leave anything to chance. You should nec­es­sar­i­ly pay par­tic­u­lar attention to brand name de­vel­op­ment, because the value of a suc­cess­ful brand is the long-term foun­da­tion for your success in business. Un­nec­es­sary errors often occur much later and then are expensive, time-con­sum­ing and nerve-rack­ing. Ill-con­sid­ered or over hasty actions on that level of brand name de­vel­op­ment, in­suf­fi­cient trademark searches or a too re­strict­ed con­cep­tu­al focus may become long-term barriers. As a branding agency we will be glad to assist you in brand name creation and develop the right strate­gies and concepts in close co­op­er­a­tion with you and your marketing pro­fes­sion­als and legal experts.