Have you developed a new product and now are looking for a suitable name? Then innomark is the best address for you! As experienced brand professionals we know that a name is much more than the description of a product. It conveys values and emotions, it evokes associations and it is the foundation for the creation of an independent brand positioning. For name creations you should trust in professionals who will - with their long-term experience - develop a product name that is perfectly suited to your target group.
Creating unique product names
When selecting a suitable product name, first it is important to ensure its differentiation from the competition. A clearly defined name offers exceptionality, profitability and recognition value. It is the only way to create a foundation for independent positioning and building up a long-term successful brand identity.
With trademark searches you will be on the safe side
But it’s not only about the development of an independent, creative product name. Of course, care must be taken to ensure that your trademark will not infringe already existing similar trademark rights of third parties. In trademark law, the „first come, first serve“ principle generally applies. That means, only those will create a safe foundation for the new product brand, who have ensured that their brand is not compromised by identical or similar prior trademark rights. During the entire name development process, innomark conducts searches for similar and identical trademarks and, along with the creative process, will ensure that your new product name fits the company and target group without infringing any third party rights.