Trademark protection is usually obtained by filing a trademark application at a patent and trademark office. After a successful examination by the Office and expiry of the statutory opposition period without opposition by proprietors of existing third party rights, the trademark is registered in the claimed extent. Attention should be paid to the fact that patent and trademark offices do not conduct a comprehensive trademark search, but only an examination of the application as to absolute reasons for refusal. Such obstacles that arise, for instance, if a name is descriptive, immoral or inciting, will result in a refusal of trademark protection by the Office.
Avoid trademark conflicts by conducting trademark searches first and then applying for trademark protection
Many companies are surprised if so called trademark collisions arise and their brand name is being attacked because of its similarity or identity to an already registered third party right. They often result in injunctions against and claim damages from the holders of prior rights. The reasons are either because the opponent’s trademark is already registered for a longer period, or because it is already well-known in the target public due to a longtime use. In order to avoid such - mostly expensive and long-lasting – conflicts, innomark conducts comprehensive trademark searches prior to a trademark application and examines the legal availability of a name.
A trademark increases your company value
A registered trademark points out the quality of the offered products and services, transports your corporate philosophy and helps you to achieve your own brand identity. Moreover it enables a differentiation from competitors and constitutes a considerable financial asset. If you don’t have the time for a new brand name development, comprehensive trademark search and the wait for successful trademark registration, our branding agency also offers the procurement of already registered stock brands and stock domain names. The advantage of purchasing such an existing brand and/or domain name right is that the legally compliant registration and protection is already completed and the name is immediately available. It allows the circumvention of the creative process and the uncertainty whether an appropriate name will be found, as well as the eventually long-lasting examination period until the final registration of a name in a trademark register.