{"id":4426,"date":"2020-06-23T12:58:11","date_gmt":"2020-06-23T12:58:11","guid":{"rendered":"https:\/\/www.innomark.de\/wissenswertes-aus-der-markenwelt\/"},"modified":"2026-07-29T18:06:36","modified_gmt":"2026-07-29T16:06:36","slug":"brand-stories","status":"publish","type":"page","link":"https:\/\/www.innomark.de\/en\/brand-stories\/","title":{"rendered":"News\/Brand Stories"},"content":{"rendered":"<h1>Brand Stories<\/h1>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Veranstaltungen1_gruen-scaled.jpg\" alt=\"In gruen getauchtes Bild eines Mikrofons als Symbol fuer News Veranstaltungen, picture of a microphone in green as a symbol for news events\"><\/p>\n<h5>Jul 29, 2026 | Mercedes pulls the plug on EQ<\/h5>\n<div>\n<p>Mercedes is phasing out its EQ electric sub-brand.<\/p>\n<\/div>\n<p><a href=\"\/en\/mercedes-pulls-the-plug-on-eq\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Unternehmensnews3_gruen-scaled.jpg\" alt=\"Das Bild zeigt den gruenen Neon Schriftzug NEWS, the picture shows the green neon lettering NEWS\"><\/p>\n<h5>May 06, 2024 | Milan is not in Poland<\/h5>\n<div>\n<p>Criticism from the Italian government under Giorgia Meloni has prompted the Italian car manufacturer Alfa Romeo to rename its first electric SUV MILANO to JUNIOR.<\/p>\n<\/div>\n<p><a href=\"\/en\/milan-is-not-in-poland\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Unternehmensnews3_rot-scaled.jpg\" alt=\"Das Bild zeigt einen News Schriftzug auf rotem Grund\"><\/p>\n<h5>Mar 21, 2024 | Audi and the seven-year itch<\/h5>\n<div>\n<p>After seven years, the car manufacturer is changing the labelling system for its models.<\/p>\n<\/div>\n<p><a href=\"\/en\/audi-and-the-seven-year-itch\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Unternehmensnews2_blau-scaled.jpg\" alt=\"In blau getauchtes Bild Zeitungslesers als Symbol fuer News Veranstaltungen, picture of a newspaper reader in blue as a symbol for news events\"><\/p>\n<h5>Feb 15, 2024 | GATORADE &#8211; Comeback of a cult drink<\/h5>\n<div>After 15 years, the sports drink from the USA is set to recapture the German market.<\/div>\n<p><a href=\"\/en\/gatorade-comeback-of-a-cult-drink\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Unternehmensnews3_rot-scaled.jpg\" alt=\"\"><\/p>\n<h5>May 17, 2021 | Something missing without an I?<\/h5>\n<div>Car names and e-mobility. Many manufacturers lack clarity and consistency in the nomenclature of their vehicle models and model series.<\/div>\n<p><a href=\"\/en\/ohne-i-fehlt-dir-was-autonamen-und-e-mobilitaet\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Unternehmensnews2_gelb-scaled.jpg\" alt=\"\"><\/p>\n<h5>Apr 13, 2021 | How a bad April Fool&#8217;s joke by Volkswagen turned into a boomerang<\/h5>\n<div>Better not play with your brand values.<\/div>\n<p><a href=\"\/en\/mit-markenwerten-spielt-man-nicht-wie-ein-schlechter-aprilscherz-von-volkswagen-zum-bumerang-wurde\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Unternehmensnews3_gruen-scaled.jpg\" alt=\"\"><\/p>\n<h5>Sep 22, 2020 | The cookie monster does not like KeXi<\/h5>\n<div>\n<p>When two monsters fight &#8211; but the cookie monster from Sesame Street has the more effective weapon: the older rights.<\/p>\n<\/div>\n<p><a href=\"\/en\/kruemelmonster-aus-der-sesamstrasse-mag-keine-kexi\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Markenstories2_rot-scaled.jpg\" alt=\"\"><\/p>\n<h5>Jun 17, 2020 | A toast to the new EppLa<\/h5>\n<div>\n<p>The two handball clubs TSG Eppstein and TGS Langenhain become the new HSG EppLa &#8211; and we say cheers.<\/p>\n<\/div>\n<p><a href=\"\/en\/wir-stossen-an-auf-den-neuen-eppla\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Unternehmensnews3_gelb-scaled.jpg\" alt=\"\"><\/p>\n<h5>Jul 08, 2019 | How a KIMONO caused a stir in Japan &#8230;<\/h5>\n<div>\n<p>Kim Kardashian, US reality TV star, has caused a storm of protest in Japan by choosing the name KIMONO for her new lingerie brand.<\/p>\n<\/div>\n<p><a href=\"\/en\/wie-ein-kimono-in-japan-fuer-aufregung-sorgte\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Unternehmensnews3_blau-scaled.jpg\" alt=\"\"><\/p>\n<h5>May  08, 2019 | Polestar \u2013 a prominent personality in the pole position?<\/h5>\n<div>\n<p>In 2015, Volvo acquired 100% of the performance brand Polestar, which is now launched as an independent brand for electric cars.<\/p>\n<\/div>\n<p><a href=\"\/en\/polestar-eine-prominente-persoenlichkeit-auf-der-besten-startposition\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Unternehmensnews2_gruen-scaled.jpg\" alt=\"\"><\/p>\n<h5>Apr 03, 2019 | Deutsche Bank and Commerzbank become &#8230;?<\/h5>\n<div>\n<p>Deutsche Bank and Commerzbank may be about to merge. Which new group name would be the right one in this case? &#8220;Deutsche Commerz&#8221; perhaps?<\/p>\n<\/div>\n<p><a href=\"\/en\/aus-deutsche-bank-und-commerzbank-wird\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Unternehmensnews3_blau-scaled.jpg\" alt=\"\"><\/p>\n<h5>Jan 16, 2019 | Hamarvik, Kolon and Gutviken \u2013 IKEA product names stand out<\/h5>\n<div>\n<p>Ikea is known for its product names. They originate from the Scandinavian language area and sometimes sound somewhat irritating or even amusing.<\/p>\n<\/div>\n<p><a href=\"\/en\/hamarvik-kolon-und-gutviken-ikea-produktnamen-fallen-auf\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Unternehmensnews2_rot-scaled.jpg\" alt=\"\"><\/p>\n<h5>Nov 29, 2017 | Ferrari TESTAROSSA &#8211; brands also have an expiry date<\/h5>\n<div>\n<p>Only a company that uses a trademark regularly and demonstrably, can claim it permanently.<\/p>\n<\/div>\n<p><a href=\"\/en\/ferrari-testarossa-auch-marken-haben-ein-verfallsdatum\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Unternehmensnews3_gruen-scaled.jpg\" alt=\"\"><\/p>\n<h5>Nov 22, 2017 | New nameplates &#8211; Audi introduces a new nomenclature for vehicle identification <\/h5>\n<div>\n<p>Audi is the first manufacturer to abandon the industry standard use of cubic capacity labels to differentiate vehicles.<\/p>\n<\/div>\n<p><a href=\"\/en\/neue-typenschilder-audi-fuehrt-eine-neue-nomenklatur-bei-den-fahrzeugkennzeichnungen-ein\/\">Read more<\/a><\/p>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/Unternehmensnews2_blau-scaled.jpg\" alt=\"\"><\/p>\n<h5>Nov 08, 2017 | Hyundai Kona: Great car &#8211; questionable name <\/h5>\n<div>\n<p>The market launch of the new Hyndai Kona, a small city SUV, has exceeded all expectations, especially in its home market South Korea.<\/p>\n<\/div>\n<p><a href=\"\/en\/hyundai-kona-tolles-auto-fragwuerdiger-name\/\">Read more<\/a><\/p>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"content\":\"Brand Stories\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"title\":\"Jul 29, 2026 | Mercedes pulls the plug on EQ\",\"image\":\"wp-content\\\/uploads\\\/Veranstaltungen1_gruen-scaled.jpg\",\"image_alt\":\"In gruen getauchtes Bild eines Mikrofons als Symbol fuer News Veranstaltungen, picture of a microphone in green as a symbol for news events\",\"link\":\"en\\\/mercedes-pulls-the-plug-on-eq\\\/\",\"content\":\"\n\n<p>Mercedes is phasing out its EQ electric sub-brand.<\\\/p>\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"title\":\"May 06, 2024 | Milan is not in Poland\",\"image\":\"wp-content\\\/uploads\\\/Unternehmensnews3_gruen-scaled.jpg\",\"image_alt\":\"Das Bild zeigt den gruenen Neon Schriftzug NEWS, the picture shows the green neon lettering NEWS\",\"link\":\"en\\\/milan-is-not-in-poland\\\/\",\"content\":\"\n\n<p>Criticism from the Italian government under Giorgia Meloni has prompted the Italian car manufacturer Alfa Romeo to rename its first electric SUV MILANO to JUNIOR.<\\\/p>\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"link\":\"en\\\/audi-and-the-seven-year-itch\\\/\",\"image\":\"wp-content\\\/uploads\\\/Unternehmensnews3_rot-scaled.jpg\",\"title\":\"Mar 21, 2024 | Audi and the seven-year itch\",\"content\":\"\n\n<p>After seven years, the car manufacturer is changing the labelling system for its models.<\\\/p>\",\"meta_element\":\"div\",\"image_alt\":\"Das Bild zeigt einen News Schriftzug auf rotem Grund\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"image\":\"wp-content\\\/uploads\\\/Unternehmensnews2_blau-scaled.jpg\",\"image_alt\":\"In blau getauchtes Bild Zeitungslesers als Symbol fuer News Veranstaltungen, picture of a newspaper reader in blue as a symbol for news events\",\"title\":\"Feb 15, 2024 | GATORADE - Comeback of a cult drink\",\"link\":\"en\\\/gatorade-comeback-of-a-cult-drink\\\/\",\"content\":\"After 15 years, the sports drink from the USA is set to recapture the German market.\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"title\":\"May 17, 2021 | Something missing without an I?\",\"image\":\"wp-content\\\/uploads\\\/Unternehmensnews3_rot-scaled.jpg\",\"link\":\"en\\\/ohne-i-fehlt-dir-was-autonamen-und-e-mobilitaet\\\/\",\"meta\":\"\",\"content\":\"Car names and e-mobility. Many manufacturers lack clarity and consistency in the nomenclature of their vehicle models and model series.\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"image\":\"wp-content\\\/uploads\\\/Unternehmensnews2_gelb-scaled.jpg\",\"link\":\"en\\\/mit-markenwerten-spielt-man-nicht-wie-ein-schlechter-aprilscherz-von-volkswagen-zum-bumerang-wurde\\\/\",\"title\":\"Apr 13, 2021 | How a bad April Fool's joke by Volkswagen turned into a boomerang\",\"content\":\"Better not play with your brand values.\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"image\":\"wp-content\\\/uploads\\\/Unternehmensnews3_gruen-scaled.jpg\",\"title\":\"Sep 22, 2020 | The cookie monster does not like KeXi\",\"content\":\"\n\n<p>When two monsters fight - but the cookie monster from Sesame Street has the more effective weapon: the older rights.<\\\/p>\",\"link\":\"en\\\/kruemelmonster-aus-der-sesamstrasse-mag-keine-kexi\\\/\",\"meta_element\":\"div\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"title\":\"Jun 17, 2020 | A toast to the new EppLa\",\"image\":\"wp-content\\\/uploads\\\/Markenstories2_rot-scaled.jpg\",\"meta\":\"\",\"content\":\"\n\n<p>The two handball clubs TSG Eppstein and TGS Langenhain become the new HSG EppLa - and we say cheers.<\\\/p>\",\"link\":\"en\\\/wir-stossen-an-auf-den-neuen-eppla\\\/\",\"meta_element\":\"div\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"image\":\"wp-content\\\/uploads\\\/Unternehmensnews3_gelb-scaled.jpg\",\"title\":\"Jul 08, 2019 | How a KIMONO caused a stir in Japan ...\",\"link\":\"en\\\/wie-ein-kimono-in-japan-fuer-aufregung-sorgte\\\/\",\"image_link\":true,\"image_transition\":\"scale-up\",\"content\":\"\n\n<p>Kim Kardashian, US reality TV star, has caused a storm of protest in Japan by choosing the name KIMONO for her new lingerie brand.<\\\/p>\",\"meta_element\":\"div\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"link\":\"en\\\/polestar-eine-prominente-persoenlichkeit-auf-der-besten-startposition\\\/\",\"image\":\"wp-content\\\/uploads\\\/Unternehmensnews3_blau-scaled.jpg\",\"title\":\"May  08, 2019 | Polestar \\u2013 a prominent personality in the pole position?\",\"content\":\"\n\n<p>In 2015, Volvo acquired 100% of the performance brand Polestar, which is now launched as an independent brand for electric cars.<\\\/p>\",\"meta_element\":\"div\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"title\":\"Apr 03, 2019 | Deutsche Bank and Commerzbank become ...?\",\"content\":\"\n\n<p>Deutsche Bank and Commerzbank may be about to merge. Which new group name would be the right one in this case? \\\"Deutsche Commerz\\\" perhaps?<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/Unternehmensnews2_gruen-scaled.jpg\",\"link\":\"en\\\/aus-deutsche-bank-und-commerzbank-wird\\\/\",\"meta_element\":\"div\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"image\":\"wp-content\\\/uploads\\\/Unternehmensnews3_blau-scaled.jpg\",\"title\":\"Jan 16, 2019 | Hamarvik, Kolon and Gutviken \\u2013 IKEA product names stand out\",\"link\":\"en\\\/hamarvik-kolon-und-gutviken-ikea-produktnamen-fallen-auf\\\/\",\"image_link\":true,\"image_transition\":\"scale-up\",\"content\":\"\n\n<p>Ikea is known for its product names. They originate from the Scandinavian language area and sometimes sound somewhat irritating or even amusing.<\\\/p>\",\"meta_element\":\"div\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"link\":\"en\\\/ferrari-testarossa-auch-marken-haben-ein-verfallsdatum\\\/\",\"image\":\"wp-content\\\/uploads\\\/Unternehmensnews2_rot-scaled.jpg\",\"title\":\"Nov 29, 2017 | Ferrari TESTAROSSA - brands also have an expiry date\",\"content\":\"\n\n<p>Only a company that uses a trademark regularly and demonstrably, can claim it permanently.<\\\/p>\",\"meta_element\":\"div\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"title\":\"Nov 22, 2017 | New nameplates - Audi introduces a new nomenclature for vehicle identification \",\"content\":\"\n\n<p>Audi is the first manufacturer to abandon the industry standard use of cubic capacity labels to differentiate vehicles.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/Unternehmensnews3_gruen-scaled.jpg\",\"link\":\"en\\\/neue-typenschilder-audi-fuehrt-eine-neue-nomenklatur-bei-den-fahrzeugkennzeichnungen-ein\\\/\",\"meta_element\":\"div\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h5\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"image\":\"wp-content\\\/uploads\\\/Unternehmensnews2_blau-scaled.jpg\",\"title\":\"Nov 08, 2017 | Hyundai Kona: Great car - questionable name \",\"link\":\"en\\\/hyundai-kona-tolles-auto-fragwuerdiger-name\\\/\",\"image_link\":true,\"image_transition\":\"scale-up\",\"content\":\"\n\n<p>The market launch of the new Hyndai Kona, a small city SUV, has exceeded all expectations, especially in its home market South Korea.<\\\/p>\",\"meta_element\":\"div\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[]}]}]}],\"version\":\"2.5.3\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Stories Jul 29, 2026 | Mercedes pulls the plug on EQ Mercedes is phasing out its EQ electric sub-brand. Read more May 06, 2024 | Milan is not in Poland Criticism from the Italian government under Giorgia Meloni has prompted the Italian car manufacturer Alfa Romeo to rename its first electric SUV MILANO to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages\/4426"}],"collection":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/comments?post=4426"}],"version-history":[{"count":58,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages\/4426\/revisions"}],"predecessor-version":[{"id":6830,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages\/4426\/revisions\/6830"}],"wp:attachment":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/media?parent=4426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}