{"id":5006,"date":"2020-04-06T12:24:41","date_gmt":"2020-04-06T12:24:41","guid":{"rendered":"https:\/\/www.innomark.de\/markenstrategische-beratung-profilierung\/"},"modified":"2021-01-21T10:38:24","modified_gmt":"2021-01-21T09:38:24","slug":"markenstrategische-beratung-profilierung","status":"publish","type":"page","link":"https:\/\/www.innomark.de\/en\/markenstrategische-beratung-profilierung\/","title":{"rendered":"Services\/Brand strategic consulting &#038; Profiling"},"content":{"rendered":"<p>\n    <a href=\"\/en\/services\/\">Back to overview<\/a>\n<\/p>\n<h1>Brand strategy consulting &amp; Profiling<\/h1>\n<p><img src=\"\/wp-content\/uploads\/innomark_Leistungen_markenstrategische-Beratung-und-Profilierung-_duplex-scaled.jpg\" alt=\"\"><\/p>\n<div>\n<h4>We advise you on the following brand issues &#8230;<\/h4>\n<\/div>\n<div>\n<ul>\n<li>Strategic concept consulting<\/li>\n<li>Portfolio analyses<\/li>\n<li>Strength\/weakness profiles of your existing brand(s)<\/li>\n<li>Positioning and profiling concepts<\/li>\n<li>Strategic reorganisation of name portfolios<\/li>\n<li>Development of new labelling concepts<\/li>\n<li>Support for structural brand revision<\/li>\n<li>Brand-Language-Concepts<\/li>\n<li>Implementation support<\/li>\n<li>Brand DNA-based future concepts<\/li>\n<li>Trademark strategies<\/li>\n<li>Brand strategic analysis tools for almost all industries<\/li>\n<li>Brand based refocusing concepts<\/li>\n<\/ul>\n<\/div>\n<h1>A project example<\/h1>\n<div>\n<p>The AXA Group reaches conceptual and trademark law limits due to the large number of product labels and brand names used. The resulting problems have a negative impact on brand awareness and product assignment. innomark GmbH is developing a new labelling concept which, taking into account the established brands and terms anchored in the market, shows a future-oriented and logically consistent structure which streamlines the brand portfolio and sustainably improves the awareness and recognition of the umbrella brand.<\/p>\n<\/div>\n<p><!-- {\"name\":\"Press\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding_remove_bottom\":false,\"padding_remove_top\":false},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"icon_align\":\"left\",\"content\":\"Back to overview\",\"link\":\"en\\\/services\\\/\"}}]}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"small\",\"title\":\"\",\"padding_remove_bottom\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"h1\",\"text_align\":\"left\",\"content\":\"Brand strategy consulting &amp; Profiling\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"medium\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/innomark_Leistungen_markenstrategische-Beratung-und-Profilierung-_duplex-scaled.jpg\",\"image_svg_inline\":false,\"image_width\":\"1500\",\"image_height\":\"750\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"small\",\"padding_remove_top\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<h4>We advise you on the following brand issues ...<\\\/h4>\",\"margin_remove_top\":false}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li>Strategic concept consulting<\\\/li>\\n\n\n<li>Portfolio analyses<\\\/li>\\n\n\n<li>Strength\\\/weakness profiles of your existing brand(s)<\\\/li>\\n\n\n<li>Positioning and profiling concepts<\\\/li>\\n\n\n<li>Strategic reorganisation of name portfolios<\\\/li>\\n\n\n<li>Development of new labelling concepts<\\\/li>\\n\n\n<li>Support for structural brand revision<\\\/li>\\n\n\n<li>Brand-Language-Concepts<\\\/li>\\n\n\n<li>Implementation support<\\\/li>\\n\n\n<li>Brand DNA-based future concepts<\\\/li>\\n\n\n<li>Trademark strategies<\\\/li>\\n\n\n<li>Brand strategic analysis tools for almost all industries<\\\/li>\\n\n\n<li>Brand based refocusing concepts<\\\/li>\\n<\\\/ul>\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"h4\",\"margin\":\"large\",\"content\":\"A project example\",\"margin_remove_bottom\":true}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"maxwidth\":\"2xlarge\",\"content\":\"\n\n<p>The AXA Group reaches conceptual and trademark law limits due to the large number of product labels and brand names used. The resulting problems have a negative impact on brand awareness and product assignment. innomark GmbH is developing a new labelling concept which, taking into account the established brands and terms anchored in the market, shows a future-oriented and logically consistent structure which streamlines the brand portfolio and sustainably improves the awareness and recognition of the umbrella brand.<\\\/p>\",\"margin_remove_top\":false}},{\"type\":\"image\",\"props\":{\"margin\":\"large\",\"image_svg_color\":\"emphasis\",\"image\":\"\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[]}]}]}],\"version\":\"2.3.25\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to overview Brand strategy consulting &amp; Profiling We advise you on the following brand issues &#8230; Strategic concept consulting Portfolio analyses Strength\/weakness profiles of your existing brand(s) Positioning and profiling concepts Strategic reorganisation of name portfolios Development of new labelling concepts Support for structural brand revision Brand-Language-Concepts Implementation support Brand DNA-based future concepts Trademark [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages\/5006"}],"collection":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/comments?post=5006"}],"version-history":[{"count":14,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages\/5006\/revisions"}],"predecessor-version":[{"id":5627,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages\/5006\/revisions\/5627"}],"wp:attachment":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/media?parent=5006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}