{"id":5019,"date":"2020-04-06T12:25:30","date_gmt":"2020-04-06T12:25:30","guid":{"rendered":"https:\/\/www.innomark.de\/kennzeichnungs-konzepte-markenfamilien\/"},"modified":"2021-01-21T10:50:34","modified_gmt":"2021-01-21T09:50:34","slug":"kennzeichnungs-konzepte-markenfamilien","status":"publish","type":"page","link":"https:\/\/www.innomark.de\/en\/kennzeichnungs-konzepte-markenfamilien\/","title":{"rendered":"Services\/Labelling concepts &#038; Brand families"},"content":{"rendered":"<p>\n    <a href=\"\/en\/services\/\">Back to overview<\/a>\n<\/p>\n<h1>Labelling concepts &amp; Brand families<\/h1>\n<p><img src=\"\/wp-content\/uploads\/innomark_Leistungen_Kennzeichnungssysteme-und-Markenarchitekturen_duplex-scaled.jpg\" alt=\"\"><\/p>\n<div>\n<h4>A good structure also needs a structured naming. We develop for you &#8230;<\/h4>\n<\/div>\n<div>\n<ul>\n<li>Brand families and name extensions<\/li>\n<li>Labelling systems<\/li>\n<li>Corporate Languages<\/li>\n<li>Product logics &amp; product hierarchies<\/li>\n<li>Technical coding concepts<\/li>\n<li>Modular brand construction kits<\/li>\n<li>Equipment and function logics<\/li>\n<li>Cross-segment combined brand concepts<\/li>\n<li>Independent and\/or descriptive brand extensions<\/li>\n<li>Subbrand logics<\/li>\n<li>Quality coding<\/li>\n<li>Functional designations<\/li>\n<\/ul>\n<\/div>\n<h1>A project example<\/h1>\n<div>\n<p>As one of the leading suppliers in the field of Farm Technologies, the GEA Group has an extremely broad product range with a variety of functions and technologies. The large number of terms, labels and brands used leads to overlaps, redundancies and problems of understanding. On the basis of a newly developed workshop concept innomark GmbH develops together with the client a worldwide usable identification and coding system which is transparent, easy to understand and open to design.<\/p>\n<\/div>\n<p><!-- {\"name\":\"Press\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding_remove_bottom\":false,\"padding_remove_top\":false},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"icon_align\":\"left\",\"content\":\"Back to overview\",\"link\":\"en\\\/services\\\/\"}}]}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"small\",\"title\":\"\",\"padding_remove_bottom\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"h1\",\"text_align\":\"left\",\"content\":\"Labelling concepts &amp; Brand families\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"medium\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/innomark_Leistungen_Kennzeichnungssysteme-und-Markenarchitekturen_duplex-scaled.jpg\",\"image_svg_inline\":false,\"image_width\":\"1500\",\"image_height\":\"750\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"small\",\"padding_remove_top\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<h4>A good structure also needs a structured naming. We develop for you ...<\\\/h4>\",\"margin_remove_top\":false}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li>Brand families and name extensions<\\\/li>\\n\n\n<li>Labelling systems<\\\/li>\\n\n\n<li>Corporate Languages<\\\/li>\\n\n\n<li>Product logics &amp; product hierarchies<\\\/li>\\n\n\n<li>Technical coding concepts<\\\/li>\\n\n\n<li>Modular brand construction kits<\\\/li>\\n\n\n<li>Equipment and function logics<\\\/li>\\n\n\n<li>Cross-segment combined brand concepts<\\\/li>\\n\n\n<li>Independent and\\\/or descriptive brand extensions<\\\/li>\\n\n\n<li>Subbrand logics<\\\/li>\\n\n\n<li>Quality coding<\\\/li>\\n\n\n<li>Functional designations<\\\/li>\\n<\\\/ul>\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"h4\",\"margin\":\"large\",\"content\":\"A project example\",\"margin_remove_bottom\":true}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"maxwidth\":\"2xlarge\",\"content\":\"\n\n<p>As one of the leading suppliers in the field of Farm Technologies, the GEA Group has an extremely broad product range with a variety of functions and technologies. The large number of terms, labels and brands used leads to overlaps, redundancies and problems of understanding. On the basis of a newly developed workshop concept innomark GmbH develops together with the client a worldwide usable identification and coding system which is transparent, easy to understand and open to design.<\\\/p>\",\"margin_remove_top\":false}},{\"type\":\"image\",\"props\":{\"margin\":\"large\",\"image_svg_color\":\"emphasis\",\"image\":\"\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[]}]}]}],\"version\":\"2.3.25\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to overview Labelling concepts &amp; Brand families A good structure also needs a structured naming. We develop for you &#8230; Brand families and name extensions Labelling systems Corporate Languages Product logics &amp; product hierarchies Technical coding concepts Modular brand construction kits Equipment and function logics Cross-segment combined brand concepts Independent and\/or descriptive brand extensions [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages\/5019"}],"collection":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/comments?post=5019"}],"version-history":[{"count":11,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages\/5019\/revisions"}],"predecessor-version":[{"id":5630,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages\/5019\/revisions\/5630"}],"wp:attachment":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/media?parent=5019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}