{"id":5060,"date":"2020-04-06T12:33:31","date_gmt":"2020-04-06T12:33:31","guid":{"rendered":"https:\/\/www.innomark.de\/markentrend-markenprofil-monitoring\/"},"modified":"2021-01-21T16:23:49","modified_gmt":"2021-01-21T15:23:49","slug":"markentrend-markenprofil-monitoring","status":"publish","type":"page","link":"https:\/\/www.innomark.de\/en\/markentrend-markenprofil-monitoring\/","title":{"rendered":"Services\/Brand centre &#038; Brand profile monitoring"},"content":{"rendered":"<p>\n    <a href=\"\/en\/services\/\">Back to overview<\/a>\n<\/p>\n<h1>Brand trends &amp; Brand profile monitoring<\/h1>\n<p><img src=\"\/wp-content\/uploads\/innomark_Leistungen_Markentrends_-Markenprofil-Monitoring-_duplex-scaled.jpg\" alt=\"\"><\/p>\n<div>\n<h4>For the &#8220;review&#8221; and &#8220;preview&#8221; of your brand(s) we offer you &#8230;<\/h4>\n<\/div>\n<div>\n<ul>\n<li>Brand and trend listening for brand use documentation and brand success monitoring<\/li>\n<li>Brand perception tracking<\/li>\n<li>Positioning and profiling surveys<\/li>\n<li>Communication and campaign review<\/li>\n<li>Brand profile surveys<\/li>\n<li>Brand positioning navigator<\/li>\n<li>Identification of brand expansion potential for new target groups, markets and countries<\/li>\n<li>Brand-Insights<\/li>\n<\/ul>\n<\/div>\n<h1>A project example<\/h1>\n<div>\n<p>A well-known company in the automotive industry is planning a consistent entry into e-mobility. Of particular interest is the extent to which the previous brand DNA and the current position and profile of the sender brand matches the new model positioning and is assessed in the target group. Brand and trend listening allows adequate insights, conclusions and target group opinions to be gathered, which allows an initial assessment of future product and model policies.<\/p>\n<\/div>\n<p><!-- {\"name\":\"Press\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding_remove_bottom\":false,\"padding_remove_top\":false},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"icon_align\":\"left\",\"content\":\"Back to overview\",\"link\":\"en\\\/services\\\/\"}}]}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"small\",\"title\":\"\",\"padding_remove_bottom\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"h1\",\"text_align\":\"left\",\"content\":\"Brand trends &amp; Brand profile monitoring\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"medium\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/innomark_Leistungen_Markentrends_-Markenprofil-Monitoring-_duplex-scaled.jpg\",\"image_svg_inline\":false,\"image_width\":\"1500\",\"image_height\":\"750\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"small\",\"padding_remove_top\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<h4>For the \\\"review\\\" and \\\"preview\\\" of your brand(s) we offer you ...<\\\/h4>\",\"margin_remove_top\":false}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li>Brand and trend listening for brand use documentation and brand success monitoring<\\\/li>\\n\n\n<li>Brand perception tracking<\\\/li>\\n\n\n<li>Positioning and profiling surveys<\\\/li>\\n\n\n<li>Communication and campaign review<\\\/li>\\n\n\n<li>Brand profile surveys<\\\/li>\\n\n\n<li>Brand positioning navigator<\\\/li>\\n\n\n<li>Identification of brand expansion potential for new target groups, markets and countries<\\\/li>\\n\n\n<li>Brand-Insights<\\\/li>\\n<\\\/ul>\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"h4\",\"margin\":\"large\",\"content\":\"A project example\",\"margin_remove_bottom\":true}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"maxwidth\":\"2xlarge\",\"content\":\"\n\n<p>A well-known company in the automotive industry is planning a consistent entry into e-mobility. 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