{"id":5111,"date":"2020-04-06T12:41:21","date_gmt":"2020-04-06T12:41:21","guid":{"rendered":"https:\/\/www.innomark.de\/claims-slogans\/"},"modified":"2021-01-25T10:16:41","modified_gmt":"2021-01-25T09:16:41","slug":"claims-slogans","status":"publish","type":"page","link":"https:\/\/www.innomark.de\/en\/claims-slogans\/","title":{"rendered":"Services\/Claims &#038; Slogans"},"content":{"rendered":"<p>\n    <a href=\"\/en\/services\/\">Back to overview<\/a>\n<\/p>\n<h1>Claims &#038; Slogans<\/h1>\n<p><img src=\"\/wp-content\/uploads\/innomark_Leistungen_claim-slogan_duplex-scaled.jpg\" alt=\"\"><\/p>\n<div>\n<h4>To ensure that the &#8220;message behind the brand&#8221; is right, we develop claims and slogans for the following areas &#8230;<\/h4>\n<\/div>\n<div>\n<ul>\n<li>Product or company USPs<\/li>\n<li>Reorientation of existing brands with a new claim<\/li>\n<li>Campaign related claiming<\/li>\n<li>New product launch with slogan requirement focused on added value<\/li>\n<li>Revival of historic brands with transfer requirements for the new market environment<\/li>\n<li>Claims for the repositioning of brands<\/li>\n<\/ul>\n<\/div>\n<h1>A project example<\/h1>\n<div>\n<p>The BBBank with more than 100 branches in Germany repositions and revitalises its brand image. As part of the new profiling measures adopted, a corporate claim is also being sought. innomark GmbH is developing several new claim alternatives, as the previously used claim &#8220;Die Bank f\u00fcr Beamte und den \u00f6ffentlichen Dienst&#8221; is to be replaced. As a clear favourite, the new claim &#8220;Better Banking&#8221; prevails after extensive market research and is successfully introduced and established in the market.<\/p>\n<\/div>\n<p><!-- {\"name\":\"Press\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding_remove_bottom\":false,\"padding_remove_top\":false},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"icon_align\":\"left\",\"content\":\"Back to overview\",\"link\":\"en\\\/services\\\/\"}}]}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"small\",\"title\":\"\",\"padding_remove_bottom\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"h1\",\"text_align\":\"left\",\"content\":\"Claims & Slogans\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"medium\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/innomark_Leistungen_claim-slogan_duplex-scaled.jpg\",\"image_svg_inline\":false,\"image_width\":\"1500\",\"image_height\":\"750\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"small\",\"padding_remove_top\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<h4>To ensure that the \\\"message behind the brand\\\" is right, we develop claims and slogans for the following areas ...<\\\/h4>\",\"margin_remove_top\":false}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li>Product or company USPs<\\\/li>\\n\n\n<li>Reorientation of existing brands with a new claim<\\\/li>\\n\n\n<li>Campaign related claiming<\\\/li>\\n\n\n<li>New product launch with slogan requirement focused on added value<\\\/li>\\n\n\n<li>Revival of historic brands with transfer requirements for the new market environment<\\\/li>\\n\n\n<li>Claims for the repositioning of brands<\\\/li>\\n<\\\/ul>\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"h4\",\"margin\":\"large\",\"content\":\"A project example\",\"margin_remove_bottom\":true}},{\"type\":\"text\",\"props\":{\"margin\":\"small\",\"column_breakpoint\":\"m\",\"maxwidth\":\"2xlarge\",\"content\":\"\n\n<p>The BBBank with more than 100 branches in Germany repositions and revitalises its brand image. As part of the new profiling measures adopted, a corporate claim is also being sought. innomark GmbH is developing several new claim alternatives, as the previously used claim \\\"Die Bank f\\u00fcr Beamte und den \\u00f6ffentlichen Dienst\\\" is to be replaced. As a clear favourite, the new claim \\\"Better Banking\\\" prevails after extensive market research and is successfully introduced and established in the market.<\\\/p>\",\"margin_remove_top\":false}},{\"type\":\"image\",\"props\":{\"margin\":\"large\",\"image_svg_color\":\"emphasis\",\"image\":\"\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[]}]}]}],\"version\":\"2.3.25\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to overview Claims &#038; Slogans To ensure that the &#8220;message behind the brand&#8221; is right, we develop claims and slogans for the following areas &#8230; Product or company USPs Reorientation of existing brands with a new claim Campaign related claiming New product launch with slogan requirement focused on added value Revival of historic brands [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages\/5111"}],"collection":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/comments?post=5111"}],"version-history":[{"count":8,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages\/5111\/revisions"}],"predecessor-version":[{"id":5672,"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/pages\/5111\/revisions\/5672"}],"wp:attachment":[{"href":"https:\/\/www.innomark.de\/en\/wp-json\/wp\/v2\/media?parent=5111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}