“Brands and Transformation. The brand is dead – long live the brand!” On the one hand, brands and their meaning are questioned everywhere, on the other hand, brand values of large companies such as Apple or Nike are highlighted. Where does this contradiction come from? Top-class speakers from practice and science will be exploring this question and other topics around the brand.

This year again, the G-E-M Award will be presented on the eve of the event. The prize winners are Professor Dr. Martin Viessmann and Maximilian Viessmann.

Further information and the possibility to register can be found at

www.gem-online.de/markendialog/