24th G-E-M Brand Dialogue 2020 – “Brands and Transformation” on February 26/27, 2020 in Berlin

The theme this year is “Brands and Transformation. The brand is dead – long live the brand! On the one hand, brands and their meaning are questioned everywhere, on the other hand, the brand values of large companies such as Apple or Nike are highlighted. Where does this contradiction come from? Top-class speakers from practice and science will be exploring this question and other topics related to the brand.

This year again, the G-E-M Award will be presented on the eve of the event. The prize winners are Professor Dr. Martin Viessmann and Maximilian Viessmann.

Further information and the possibility to register can be found at


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