When two monsters fight – but the cookie monster from Sesame Street has the more effective weapon: the older rights.
The two handball clubs TSG Eppstein and TGS Langenhain become the new HSG EppLa – and we say cheers.
Kim Kardashian, US reality TV star, has caused a storm of protest in Japan by choosing the name KIMONO for her new lingerie brand.
In 2015, Volvo acquired 100% of the performance brand Polestar, which is now launched as an independent brand for electric cars.
Deutsche Bank and Commerzbank may be about to merge. Which new group name would be the right one in this case? “Deutsche Commerz” perhaps?
Ikea is known for its product names. They originate from the Scandinavian language area and sometimes sound somewhat irritating or even amusing.
Only a company that uses a trademark regularly and demonstrably, can claim it permanently.
Audi is the first manufacturer to abandon the industry standard use of cubic capacity labels to differentiate vehicles.
The market launch of the new Hyndai Kona, a small city SUV, has exceeded all expectations, especially in its home market South Korea.
Would you like to develop a new brand? Do you have questions about the process of a professional name development? Are you a start-up company looking for a suitable name? Would you like to revise, streamline or modernise your existing name structure? Are you a medium-sized or large company interested in monitoring your brand or in trend and brand tracking? Or do you need a trademark or title search?
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