Brand Stories

May 17, 2021 | Something missing without an I?
Car names and e-mobility. Many manufacturers lack clarity and consistency in the nomenclature of their vehicle models and model series.
Apr 13, 2021 | How a bad April Fool’s joke by Volkswagen turned into a boomerang
Better not play with your brand values.
Sep 22, 2020 | The cookie monster does not like KeXi

When two monsters fight – but the cookie monster from Sesame Street has the more effective weapon: the older rights.

Jun 17, 2020 | A toast to the new EppLa

The two handball clubs TSG Eppstein and TGS Langenhain become the new HSG EppLa – and we say cheers.

Jul 08, 2019 | How a KIMONO caused a stir in Japan …

Kim Kardashian, US reality TV star, has caused a storm of protest in Japan by choosing the name KIMONO for her new lingerie brand.

May 08, 2019 | Polestar – a prominent personality in the pole position?

In 2015, Volvo acquired 100% of the performance brand Polestar, which is now launched as an independent brand for electric cars.

Apr 03, 2019 | Deutsche Bank and Commerzbank become …?

Deutsche Bank and Commerzbank may be about to merge. Which new group name would be the right one in this case? “Deutsche Commerz” perhaps?

Jan 16, 2019 | Hamarvik, Kolon and Gutviken – IKEA product names stand out

Ikea is known for its product names. They originate from the Scandinavian language area and sometimes sound somewhat irritating or even amusing.

Nov 29, 2017 | Ferrari TESTAROSSA – brands also have an expiry date

Only a company that uses a trademark regularly and demonstrably, can claim it permanently.

Nov 22, 2017 | New nameplates – Audi introduces a new nomenclature for vehicle identification

Audi is the first manufacturer to abandon the industry standard use of cubic capacity labels to differentiate vehicles.

Nov 08, 2017 | Hyundai Kona: Great car – questionable name

The market launch of the new Hyndai Kona, a small city SUV, has exceeded all expectations, especially in its home market South Korea.

What can we
do for you?

Would you like to develop a new brand? Do you have questions about the process of a professional name development? Are you a start-up company looking for a suitable name? Would you like to revise, streamline or modernise your existing name structure? Are you a medium-sized or large company interested in monitoring your brand or in trend and brand tracking? Or do you need a trademark or title search?

Call us at +49(0)611/560101 or write to us.