May 06, 2024 | Milan is not in Poland
Criticism from the Italian government under Giorgia Meloni has prompted the Italian car manufacturer Alfa Romeo to rename its first electric SUV MILANO to JUNIOR.
Mar 21, 2024 | Audi and the seven-year itch
After seven years, the car manufacturer is changing the labelling system for its models.
Feb 15, 2024 | GATORADE – Comeback of a cult drink
May 17, 2021 | Something missing without an I?
Apr 13, 2021 | How a bad April Fool’s joke by Volkswagen turned into a boomerang
Sep 22, 2020 | The cookie monster does not like KeXi
When two monsters fight – but the cookie monster from Sesame Street has the more effective weapon: the older rights.
Jun 17, 2020 | A toast to the new EppLa
The two handball clubs TSG Eppstein and TGS Langenhain become the new HSG EppLa – and we say cheers.
Jul 08, 2019 | How a KIMONO caused a stir in Japan …
Kim Kardashian, US reality TV star, has caused a storm of protest in Japan by choosing the name KIMONO for her new lingerie brand.
May 08, 2019 | Polestar – a prominent personality in the pole position?
In 2015, Volvo acquired 100% of the performance brand Polestar, which is now launched as an independent brand for electric cars.
Apr 03, 2019 | Deutsche Bank and Commerzbank become …?
Deutsche Bank and Commerzbank may be about to merge. Which new group name would be the right one in this case? “Deutsche Commerz” perhaps?
Jan 16, 2019 | Hamarvik, Kolon and Gutviken – IKEA product names stand out
Ikea is known for its product names. They originate from the Scandinavian language area and sometimes sound somewhat irritating or even amusing.
Nov 29, 2017 | Ferrari TESTAROSSA – brands also have an expiry date
Only a company that uses a trademark regularly and demonstrably, can claim it permanently.
Nov 22, 2017 | New nameplates – Audi introduces a new nomenclature for vehicle identification
Audi is the first manufacturer to abandon the industry standard use of cubic capacity labels to differentiate vehicles.
Nov 08, 2017 | Hyundai Kona: Great car – questionable name
The market launch of the new Hyndai Kona, a small city SUV, has exceeded all expectations, especially in its home market South Korea.