About us

innomark is an owner-managed branding agency - independent, internationally networked and free to choose its business partners. There are no Group linkages or obligations, no franchise requirements and no regulations for the selection of service providers (e.g. law firms or trademark search providers).

We offer YOU
... 20 years of expertise, more than 500 successfully launched brand names, more than 20.000 trademark searches conducted on international level (We are the number one among the naming experts in the range of worldwide trademark searches)

... promising brand names and designation concepts which are able to differentiate and which are checked by comprehensive trademark searches (We are the naming agency with the most extensive know-how in restructuring brand architectures in Europe)

... a team of „creative analysts“ with brand know-how, ideas and tools that have been tried and tested thousands of times (We are the branding experts with an all-inclusive-concept in more than 180 countries)

... individual offers that meet your requirements and budgets both in terms of content and in terms of price (We are the first naming agency that initiated a performance-related success fee)

About us – Facts

Permanent staff

Co-operation partner and freelancer




Brand name development

> 500

Our self-conception

Creative analysts



Business unit for trademark searches


Thomas Schiefer

Founder and Managing Director of innomark GmbH

  • after Abitur and a commercial/bank apprenticeship, collaboration in an advertising agency
  • following business degree at the University of Mannheim, Major marketing and international management
  • research project about the „Creation of international brand names in German companies“
  • multi-year activity in the advertising sector with a high project and budget responsibility
  • collaboration in one of the leading European branding agencies
  • foundation of innomark GmbH in 1996