innomark.
Our mission is to create Branding Ovations

Your specialist for name development,
brand search and branding concepts

  • Good premium brands are tickets to worlds of experience.
  • Successful brands broadcast exactly on the frequency of their target group.
  • A product without a clear, strong branding is like a collection of tones without melody.
  • A successful brand lives on in the minds of the customers.
  • Successful brands are companions in life. Therefore brand management is relationship management.
  • Good premium brands are tickets to worlds of experience.

  • Successful brands broadcast exactly on the frequency of their target group.

  • A product without a clear, strong branding is like a collection of tones without melody.

  • A successful brand lives on in the minds of the customers.

  • Successful brands are companions in life. Therefore brand management is relationship management.


For more than 25 years innomark GmbH has been one of the leading branding agencies in Europe

To make your brands and brand names fit like a tailor-made suit to the new product, service or company, we work as a specialised branding agency exclusively in the following areas

  • Brand development & pharma naming

  • Brand consulting & labelling concepts

  • Trademark searches & monitoring

  • Brand tests & brand expertises

  • Brand success monitoring

  • Stock brands & domains

  • Claims & slogans

  • Title protection & title searches

We see ourselves as a team of creative analysts developing first-class brand names and labelling concepts in addition to scientifically sound analysis and searches. We are also an experienced and successful partner for all positioning, profiling and labelling issues.

Our
Services

Name

The name is the linguistic hook and the communicative anchor of a new product or company.

The name should be distinctive, conceptual and creative. In addition, it must be linguistically and trademark compliant.

We support you in the search for suitable name candidates and offer you the complete name development process, extensive concept tests, international language tests and, if required, registered trademarks.

Brand

A good name does not automatically become a successful brand.

Once a suitable selection of proposed names has been found, each candidate must be checked to see whether it is available under trademark law in all target countries.

We support you in this process with full trademark searches in currently 185 countries and, if desired, we also accompany the complete processing of trademark applications, domain registrations and any necessary title protection searches and title protection advertisements.

Differentiation

Whether it is a new brand, an existing brand or a widely established brand portfolio – the desired brand success is not always achieved.

A lack of brand success can have many reasons. Often positioning and differentiation issues are of considerable importance when analysing the causes.

We support and advise you in answering such questions with our brand analysis tools, help you to restructure brand portfolios and, if necessary, develop completely new brand architectures and brand families.

Success

Trademarks and distinctive signs should be protected from piracy to ensure long-term success.

In addition to trend and industry monitoring, trademark register and media monitoring should also be carried out. The aim is to ensure that the familiarity and radiance of your brand(s) is used exclusively by you and not abused by third parties.

With our family of TrademarkRADAR products we offer you worldwide collision monitoring. In this way unjustified trademark registrations by third parties can be avoided. Furthermore, we have developed a specific trademark media monitoring system to detect unauthorised use of trademarks.

Our
News

Our
Clients

Our
Facts

innomark GmbH is located in Wiesbaden, Germany. The founder and managing director is Thomas H. Schiefer. Our focus lies on name development and brand consulting. trademarkCHECK and trademarkRADAR are our business units for trademark research and monitoring.

10

permanent employees

35

cooperation partners
and freelancers

1996

founded

>300

clients

>800

brand developments

>25.000

successful trademark searches

Discover 
Brand Knowledge

Companies such as Adobe and Bentley, Coca Cola and Goodyear, Linde and Samsung, Porsche and Yahoo rely on our expertise in name development and brand consulting. In addition, there are numerous law firms and legal departments that purchase their trademark searches from innomark GmbH and its trademarkCHECK.de business unit. The basis of our success is, among other things, an extensive trademark knowledge, which we are happy to explain for “beginners” and “advanced”. The explanations of the most important keywords can be found here.

What can we
do for you?

Would you like to develop a new brand? Do you have questions about the process of a professional name development? Are you a start-up company looking for a suitable name? Would you like to revise, streamline or modernise your existing name structure? Are you a medium-sized or large company interested in monitoring your brand or in trend and brand tracking? Or do you need a trademark or title search?

Call us at +49(0)611/560101 or write to us.