The name should be distinctive, conceptual and creative. In addition, it must be linguistically and trademark compliant.

We support you in the search for suitable name candidates and offer you the complete name development process, extensive concept tests, international language tests and, if required, registered trademarks.

Once a suitable selection of proposed names has been found, each candidate must be checked to see whether it is available under trademark law in all target countries.

We support you in this process with full trademark searches in currently 185 countries and, if desired, we also accompany the complete processing of trademark applications, domain registrations and any necessary title protection searches and title protection advertisements.

A lack of brand success can have many reasons. Often positioning and differentiation issues are of considerable importance when analysing the causes.

We support and advise you in answering such questions with our brand analysis tools, help you to restructure brand portfolios and, if necessary, develop completely new brand architectures and brand families.

In addition to trend and industry monitoring, trademark register and media monitoring should also be carried out. The aim is to ensure that the familiarity and radiance of your brand(s) is used exclusively by you and not abused by third parties.

With our family of TrademarkRADAR products we offer you worldwide collision monitoring. In this way unjustified trademark registrations by third parties can be avoided. Furthermore, we have developed a specific trademark media monitoring system to detect unauthorised use of trademarks.