We develop brand names with added value, which differentiate and sell well. As a good name does not automatically turn into a successful brand, some further services are needed. We would gladly offer and explain them to you.
What can we do for your good name?
innomark GmbH offers consulting services:
The AXA Group in Germany has an extensive portfolio of product and service names in use. The high variety of brands may cause conceptual and legal problems from the point of view of trade mark law.
Development of an evolutionary designation concept accommodating the established brands and names but exhibiting a logically consistent structure with plenty of scope for future development.
innomark develops brandnames for
Porsche AG has developed a new sportscoupé that shall be positioned as an independent model.
Creation of the name CAYMAN, brand research and as¬sis¬tance with legal protection of the brandname.
innomark GmbH procures registered stock brands and domains:
Bertelsmann Group requires a European Community brand name (CTM) for a planned new Internet offering at short notice.
Consulting, stock brand search in our brand portfolio and in the portfolios of our customers, purchase processing and transfer of trademark and domain name rights.
Marke und Domains
innomark GmbH offers the following enquiry services:
A name proposal of British Telecom, UK, must be checked on its usability in more than 50 countries in accordance with trademark law.
All necessary extensive trademark searches and a legal opinion by an experienced specialist attorney.
innomark creates slogans and claims for the follwing fields of application:
DEVK Versicherungen and Sal. Oppenheim jr. & Cie. are planning the establishment of a new joint investment fund company. For that project, a new name is required.
Brand name creation, trademark searches, positioning and claim creation.
Before a brand name is launched into the market it should be tested on its consumer acceptance among the relevant target groups as well as on its usability in accordance with the briefing. For this purpose innomark has developed a special online-based brand and market research tool which il-lustrates name tests in a fast and cost-effective way.
viega GmbH & Co. KG is planning a new pipe connection system. There is an assortment of various name suggestions.
Conceptional development of an individual test procedure, elaboration of the test design, perfor-mance of the test in a customer-specified sample, analysis and presentation of the data.
innomark provides the following domain services:
A subsidiary of the E.ON Energie group immediately requires several top-level domains which are already registered.
Securing and transfer of all desired top-level
domains in a short term.
Do you have any questions about our offerings? Would you like to develop a new brand? Are you a start-up looking
for a suitable company name? Would you like to restructure your existing brand portfolio? Or do you need
a trademark search? The following chart displays the four main steps that will be carried out in a professional brand development. Moreover you will find five pdf-documents for download, in which we have summarized the most important tips and answers to frequently asked questions. Further information on specific key words is provided in our
glossary in the category Brand Knowledge.
Any more questions? Please call us on +49 (0)611. 56010-1
Periphery analyses/Trends & Management ratios
Analyses/assessment of brand name portfolios
Profile of strengths & weaknesses
Development of well-defined statements
Definition of the brand character
Definition of the type pf name to be created
Definition of classes, registers and target markets
Individual creations (internal)
Creative freelancers (external)
Documentary database research
Identity searches (pre-check, unlimited)
Extended identity searches (prefix-/infix-/suffix-variations)
Comprehensive similarity searches
Stock brand scan
Qualitative concluding assessment
Legal opinion/certificate by internationally experienced
specialists in trademark law
Visualisation with product and service reference
Recommandations for next steps
Definition of next project steps (further detailed
searches, trademark protection, domain reservation,
potential delimitation agreements etc.)
45 trademark classes for goods and services, PDF (98 KB) download
How do I find the right branding agency?, PDF (40 KB) download
Tips for company founders, PDF (40 KB) download
Brand Tower – A brand-strategic analysis model, PDF (84 KB) DOWNLOAD
What should I know about trademark searches?, PDF (84 KB) download