BANKOMO – the bank account for the mobile customer
With the new bank account for the trouser pocket, Reisebank has made a successful start in smartphone banking. Under the name BANKOMO – bank.online.mobil – the company offers a purely digital product with multilingual user guidance for the first time. As one of the largest providers of international monetary transactions for travellers, internationally networked companies and people with a migration background, Reisebank now offers a precisely tailored, perfect product for fast money transfers to a large number of countries.
The brand name BANKOMO developed by innomark GmbH is understandable in a variety of languages and communicates the product promise in a simple and easy to remember way, namely the bank account for the mobile customer. The short, easily pronounced and very easy to remember name has proven to be the perfect brand name both in the internal focus groups and in an international survey. The name addresses the target group in an ideal way and, in contrast to a whole range of competitor products, has a direct industry reference and a clear message.
innomark GmbH is pleased about the positive customer feedback and wishes Reisebank continued success in its planned expansion with BANKOMO.