Lichtblick SE is introducing an online marketplace for fair traded electricity under the new brand ENYWAY. ENYWAY is the right place for anyone looking for a direct route to the electricity producer and wanting to obtain energy transparently and fairly from the region.

Following the motto “Make your electrical socket independent”, Lichtblick SE is taking the direct route from the producer to the end consumer with its new brand ENYWAY, without involving trading platforms or large electricity companies. Via ENYWAY, every private electricity provider can set its generated energy directly on the portal. On the consumer side, every customer has the possibility to directly select his electricity according to concrete search criteria related to the region, the type of electricity generation and the respective supplier and to conclude a supply contract with him online.

ENYWAY, as an independent subsidiary brand of Lichtblick SE, was supported by innomark GmbH in the branding process. The ENYWAY brand was selected from a large number of internationally tested name suggestions because it is short, eye-catching and very memorable. Besides the availability of all important domains, the reference to the topic of energy and the pointing out of “new ways” to private electricity providers were important criteria for the choice of the name. The new brand ENYWAY is intended to revolutionise the electricity market and express intelligent lateral thinking on both the supplier and consumer side. If you are looking for fairness, transparency and environmental awareness, Enyway is the right address.

innomark GmbH is looking forward to the market launch and international roll-out of the new electricity brand from Lichtblick SE.