Successful market launch of the PLUTO E-Bikes from Flyer

Mobility to go, that is the performance promise that the PLUTO e-bikes of the Flyer brand offer. In the market segment of folding bikes, the PLUTO e-bike has had an extraordinarily successful market launch. For all those who are looking for a compact, but at the same time comfortable and smooth running folding bike with e-drive, the Flyer brand offers a perfect solution with the PLUTO e-bikes. Whether camping, on a boat, on the road in the city or by train – the Flyer Bike is on the one hand a fully-fledged e-bike and on the other hand a compact travel companion that can travel with you in the smallest of spaces thanks to its intelligent folding mechanism. In everyday life, the powerful battery is not only ideal for quick shopping in the city, but also for the daily commute to work or a weekend trip to the countryside.

The Flyer brand stands for premium e-bikes from Biketec and has made a name for itself as a top brand not only in Switzerland. innomark was allowed to accompany the company Biketec in the design of the new brand architecture and in the development of new name proposals. Under the name PLUTO, which identifies a dwarf planet and is well known from the world of comics, the first of the new product series was successfully introduced to the market. The PLUTO brand identifies small, high-quality e-bikes that are as original and distinctive as the name itself. The term PLUTO was chosen from a large number of suggested names because it best reflects the attributes of the e-bike, associates a compact yet powerful bike and stands out pleasantly in the variety of competing names.

innomark GmbH is happy about the successful market launch and congratulates the company Biketec, which in the meantime has been taken over by the ZEG Zweirad-Einkaufs-Genossenschaft eG, on its great sales success.

What can we
do for you?

Would you like to develop a new brand? Do you have questions about the process of a professional name development? Are you a start-up company looking for a suitable name? Would you like to revise, streamline or modernise your existing name structure? Are you a medium-sized or large company interested in monitoring your brand or in trend and brand tracking? Or do you need a trademark or title search?

Call us at +49(0)611/560101 or write to us!