Successful market launch of the PLUTO electric bicycle from Flyer
Mobility to go – that is the performance promise that the PLUTO electric bicycles made by Flyer offer. In the market segment of folding bikes, the PLUTO electric bicycle has had an extraordinarily successful market launch. For all those who are looking for a compact and at the same time comfortable and smooth running folding bicycle with e-drive, the Flyer brand offers a perfect solution with the PLUTO electric bicycle. Whether camping, being on a boat, travelling in the city or going by train – you have a fully-fledged electric bicycle that accompanies you in the smallest of spaces thanks to its smart folding mechanism. In everyday life, the powerful battery is not only ideal for quick shopping in the city but also for the daily commute to work or a weekend trip to the countryside.
The Flyer brand stands for premium electric bicycles from Biketec and has made a name for itself as a top brand not only in Switzerland. innomark was allowed to accompany Biketec in the design of the new brand architecture and in the development of new name proposals. Under the name PLUTO, which identifies a dwarf planet and is well known from the world of comics, the first of the new product series was successfully introduced to the market. The PLUTO brand identifies small, high-quality electric bicycles that are as original and distinctive as the name itself. The name PLUTO was chosen from a large number of suggested names because it best reflects the attributes of the electric bicycle, associates a compact yet powerful bicycle and stands out pleasantly in the variety of competing names.
innomark GmbH is happy about the successful market launch and congratulates Biketec, which in the meantime has been taken over by the ZEG Zweirad-Einkaufs-Genossenschaft eG on its great sales success.