Labelling concepts & Brand families

A good structure also needs a structured naming. We develop for you …

  • Brand families and name extensions
  • Labelling systems
  • Corporate Languages
  • Product logics & product hierarchies
  • Technical coding concepts
  • Modular brand construction kits
  • Equipment and function logics
  • Cross-segment combined brand concepts
  • Independent and/or descriptive brand extensions
  • Subbrand logics
  • Quality coding
  • Functional designations

A project example

As one of the leading suppliers in the field of Farm Technologies, the GEA Group has an extremely broad product range with a variety of functions and technologies. The large number of terms, labels and brands used leads to overlaps, redundancies and problems of understanding. On the basis of a newly developed workshop concept innomark GmbH develops together with the client a worldwide usable identification and coding system which is transparent, easy to understand and open to design.

What can we
do for you?

Would you like to develop a new brand? Do you have questions about the process of a professional name development? Are you a start-up company looking for a suitable name? Would you like to revise, streamline or modernise your existing name structure? Are you a medium-sized or large company interested in monitoring your brand or in trend and brand tracking? Or do you need a trademark or title search?

Please call us at +49(0)611/560101 or write to us.