The choice of a memorable brand name is a key element in the design of new goods and services as well as in the foundation or merger of companies. A good brand name should convey the character of a brand and establish it permanently on the market. It leads to clear differentiation from competitors’ products, creates trust and brand loyalty among customers and thus provides competitive advantages. With this claim innomark develops new names for:
The following questions should be taken into account when developing a name or should always be kept in mind if the brand success is to be sustainable:
The company Dr. Ing. h.c. F. Porsche AG is developing a new sports car on the basis of the Porsche Boxster platform as part of the expansion of its product range. The car is to be positioned between the current Boxster and the new Porsche 911. As the new model should be given an independent product image within the Porsche family, a new brand name is required.
The services of innomark GmbH:
Would you like to develop a new brand? Do you have questions about the process of a professional name development? Are you a start-up company looking for a suitable name? Would you like to revise, streamline or modernise your existing name structure? Are you a medium-sized or large company interested in monitoring your brand or in trend and brand tracking? Or do you need a trademark or title search?
Please call us at +49(0)611/560101 or write to us.