On the one hand, we were able to prove in a number of exciting brand projects during geopolitically and economically difficult times that we, as branding specialists, can deliver maximum output even with reduced budgets.

Secondly, we moved into new office premises in the fourth quarter. A review of the last five years has shown us that even after the Corona years of 2020 and 2021, hybrid working and digital meetings have become an integral part of everyday business life. Accordingly, we have adapted our premises to these new conditions.

Thirdly, our industry is also undergoing changes as a result of artificial intelligence. While our brand experience and consulting expertise are still in high demand, AI is increasingly becoming a topic of conversation in creative work. We also use it and can thus make our processes leaner, faster and, above all, more cost-effective. And when it comes to the essential brand research, we are well equipped for the future with our tools and our team. Because here, too, the same applies: ‘If you don’t move with the times, you’ll be left behind.’

We would like to express our sincere thanks to all our customers, suppliers and cooperation partners for another successful year of collaboration. We wish you a Merry Christmas, a relaxing and peaceful holiday season, and a healthy and successful start to the New Year.

Your innomark team

Last but not least: This year’s donation will once again go to the ‘Ihnen leuchtet ein Licht’ project in Wiesbaden, which has been supporting people in need for more than 70 years.