The annual IP Congress of the law firm Hoffmann Eitle will take place in Düsseldorf for the first time this year. Expert lectures on current trademark and patent topics will be held at the Industrieclub Düsseldorf in front of a selected circle of invited guests.

At the event on 25th June 2018, the managing director of innomark GmbH, Mr. Thomas H. Schiefer, will give a lecture on the development of successful brand names as guest speaker. Besides some best practice examples, he will give tips on how to find suitable names and how to avoid mistakes.

During the following expert dialogue, there will be the opportunity to ask questions about the typical problems and recurring pitfalls that arise in the internationalisation of brands.