Wüstenrot & Württembergische Group has launched a new “digital” brand on the German insurance market under the brand name Adam Riese.

As more and more insurance products are searched, found and concluded online, the W & W Group is launching the pure online brand Adam Riese. With attractive products that are consistently geared to the needs of customers, there is a new strong supplier in the price-sensitive market of online property insurance.

With an offer for smart calculators, Adam Riese offers modular insurance tariffs that can be put together flexibly and quickly and provide high-quality insurance protection. With the slogan “Only what counts”, the new brand emphasises the reduction to the essential basic insurance cover without expensive additional offers and complicated pitfalls.

innomark GmbH prevailed in an internal selection process among several branding agencies and was allowed to carry out the name development for the newly founded company. Under the name Adam Riese the complete process from the first contact to the claims settlement is handled easily, quickly and transparently. The new insurance offer follows the credo of the world-renowned mathematician Adam Riese, who has made a name for himself through simplified calculation and is the name sponsor for the new brand.

innomark GmbH is pleased about the selection of this name with the potential to make a name for itself and congratulates W & W AG on the successful market launch in the 4th quarter of 2017.