Deutsche Bank and Commerzbank become …?

Deutsche Bank and Commerzbank may be about to merge. Which new group name would be the right one in this case? “Deutsche Commerz” perhaps?

The Süddeutsche Zeitung wanted to know more and asked experts in name development to give their opinion.

You can read the experts’ opinion on this in the article. Just click on the link below:


Thomas Schiefer as managing partner of innomark GmbH comments at irregular intervals on brand topics currently under discussion.

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