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Deutsche Bank and Commerzbank become …?

Deutsche Bank and Commerzbank may be about to merge. Which new group name would be the right one in this case? “Deutsche Commerz” perhaps?

The Süddeutsche Zeitung wanted to know more and asked experts in the name development for their opinion.

Interested? Please click here (German text).

 

Thomas Schiefer as managing director of innomark GmbH comments on brand topics currently under discussion at irregular intervals.

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