Audi and the seven-year itch
The time of confusing number games is now over at car manufacturer Audi. Audi is changing its labelling logic for the seventh year in...
GATORADE – Comeback of a cult drink
GATORADE – who still knows it? The cult brand in the sports drinks sector is set to return to the German market after a 15-year...
Something missing without an I? Car names and e-mobility.
The departure into the new world of e-mobility has more or less become the strategic guiding theme for all car manufacturers worldwide....
How a bad April Fool’s joke by Volkswagen turned into a boomerang
Attracting attention at any price – that was apparently VW’s concern on the occasion of the annually recurring 1st of April....
The cookie monster from Sesame Street does not like KeXi
A trademark dispute has broken out over the mascot Kexi of the new KExI on-demand public transport buses in the Kelheim district (Germany)....
A toast to the new “EppLa”
The merger of the two Hessian handball clubs TSG Eppstein and TGS Langenhain from the Main-Taunus district near Frankfurt am Main, Germany,...
How a KIMONO caused a stir in Japan
Based on the traditional Japanese garment and her own first name, the entrepreneur Kim Kardeshian had decided on the brand name “KIMONO”...
Polestar – a prominent personality in the best starting position?
In 2015, Volvo has acquired 100 % of the performance brand Polestar, which is now launched as a separate brand for electric cars.
Polestar...
Deutsche Bank and Commerzbank become …?
Deutsche Bank and Commerzbank may be about to merge. Which new group name would be the right one in this case? “Deutsche Commerz”...
Hamarvik, Kolon and Gutviken – IKEA product names stand out
Ikea is known for its product names. They have their origin in the Scandinavian language area and sometimes sound somewhat irritating...
Ferrari TESTAROSSA – brands also have an expiry date
Only those who use a trademark regularly and demonstrably, can claim it for themselves on a long-term basis. As with many companies,...
New nameplates – Audi introduces a new nomenclature for vehicle marking
Audi is the first manufacturer to abandon the industry standard use of displacement markings to differentiate vehicles.
What has been...
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