Claims & Slogans

To ensure that the “message behind the brand” is right, we develop claims and slogans for the following areas …

  • Product or company USPs
  • Reorientation of existing brands with a new claim
  • Campaign related claiming
  • New product launch with slogan requirement focused on added value
  • Revival of historic brands with transfer requirements for the new market environment
  • Claims for the repositioning of brands

A project example

The BBBank with more than 100 branches in Germany repositions and revitalises its brand image. As part of the new profiling measures adopted, a corporate claim is also being sought. innomark GmbH is developing several new claim alternatives, as the previously used claim “Die Bank für Beamte und den öffentlichen Dienst” is to be replaced. As a clear favourite, the new claim “Better Banking” prevails after extensive market research and is successfully introduced and established in the market.

What can we
do for you?

Would you like to develop a new brand? Do you have questions about the process of a professional name development? Are you a start-up company looking for a suitable name? Would you like to revise, streamline or modernise your existing name structure? Are you a medium-sized or large company interested in monitoring your brand or in trend and brand tracking? Or do you need a trademark or title search?

Please call us at +49(0)611/560101 or write to us.