Brand Expertises & profit-optimised licensing models

The value of a trademark should not only become apparent in the event of a dispute or the sale of a company. Also for the accounting, licensing or tax-optimised transfer of brand rights to foreign companies, the determination and knowledge of one’s own brand value is of considerable importance. For each of these requirements we offer you …

  • Tailor-made valuation approaches
  • Compliance with all current standards (including those of the BDU, DIN/ISO and the Brandrelation Forum)
  • Linking perceptual valuation approaches and financial valuation methods
  • Procedures certifiable by auditors
  • Solid brand value measurements through empirically proven methods
  • Goal-based comparison and experience values (e.g. for purchase price and licence negotiations, due diligence evaluations or court usability)

A project example

The MAX BAHR brand is to be utilised or marketed in the best possible way from the bankruptcy estate. First of all, different valuation approaches will be compared and the best possible procedure for the client will be chosen and carried out. On the basis of the brand value determined, a larger circle of potential interested parties is addressed together with the partner company BRANDvillage GmbH (formerly Markenbörse) and the brand is sold to an investor from China on the basis of the value appraisal, transferred and prepared for a foreseeable relaunch.

What can we
do for you?

Would you like to develop a new brand? Do you have questions about the process of a professional name development? Are you a start-up company looking for a suitable name? Would you like to revise, streamline or modernise your existing name structure? Are you a medium-sized or large company interested in monitoring your brand or in trend and brand tracking? Or do you need a trademark or title search?

Please call us at +49(0)611/560101 or write to us.

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