Brand strategy consulting & Profiling

We advise you on the following brand issues …

  • Strategic concept consulting
  • Portfolio analyses
  • Strength/weakness profiles of your existing brand(s)
  • Positioning and profiling concepts
  • Strategic reorganisation of name portfolios
  • Development of new labelling concepts
  • Support for structural brand revision
  • Brand-Language-Concepts
  • Implementation support
  • Brand DNA-based future concepts
  • Trademark strategies
  • Brand strategic analysis tools for almost all industries
  • Brand based refocusing concepts

A project example

The AXA Group reaches conceptual and trademark law limits due to the large number of product labels and brand names used. The resulting problems have a negative impact on brand awareness and product assignment. innomark GmbH is developing a new labelling concept which, taking into account the established brands and terms anchored in the market, shows a future-oriented and logically consistent structure which streamlines the brand portfolio and sustainably improves the awareness and recognition of the umbrella brand.

What can we
do for you?

Would you like to develop a new brand? Do you have questions about the process of a professional name development? Are you a start-up company looking for a suitable name? Would you like to revise, streamline or modernise your existing name structure? Are you a medium-sized or large company interested in monitoring your brand or in trend and brand tracking? Or do you need a trademark or title search?

Please call us at +49(0)611/560101 or write to us.