The protection of your brand is of great importance, as a brand name should be as distinctive and unique as the quality and values of your company that you offer your customers. A registered trademark, which also represents an asset that can be shown on the balance sheet, is created by filing the company name you have chosen to a patent and trademark office for application and registration. As soon as the trademark protection takes effect, the brand name may no longer be used by competitors in identical or similar form in the trademark classes and country registers you have claimed. In the first 5 years after registration there is not even an obligation to use the brand name. Only from the 5th year after successful registration the trademark owner should be able to prove use of his trademark – otherwise a third party can apply for cancellation of the trademark for non-use. The brand name, unlike e.g. a patent, can be renewed indefinitely, provided that the necessary renewal fee is paid every 10 years.
If a particularly time-critical project is involved and a brand name is urgently needed, we offer, in addition to individual brand development, the service of brokering and selling already registered trademarks and stock domains. For this service, which we call “IP-Stock”, we draw on the extensive stock of already registered and unused trademarks and domains of our numerous customers. These are mostly trademarks that have been fully searched and subsequently often registered together with the domain addresses. The access to such registered trademark rights offers considerable time advantages and avoids possible opposition proceedings in the trademark application process. In addition, risks such as the non-availability of domains or uncertainty as to whether the initiated creation process will produce successful name candidates are excluded from the outset.
Once a trademark is registered, it should be regularly monitored and, if necessary, actively defended. Since patent and trademark offices do not check whether newly filed brand names pose a risk for already existing and registered trademarks, you should have your trademark monitored. Upon your request, innomark will carry out the continuous monitoring of your registered trademarks with regard to conflicting, younger trademark rights. In doing so, it will be checked which possibly similar terms have been applied for by third parties after you have obtained trademark rights. Then you have the opportunity to react quickly and without costly court proceedings within the statutory opposition period. By initiating opposition and cancellation proceedings by the authorities, trademark conflicts can be avoided in a much cheaper and faster way and you ensure that your trademark rights are not diluted by a large number of similar, younger trademarks.
Would you like to develop a new brand? Do you have questions about the process of a professional name development? Are you a start-up company looking for a suitable name? Would you like to revise, streamline or modernise your existing name structure? Are you a medium-sized or large company interested in monitoring your brand or in trend and brand tracking? Or do you need a trademark or title search?
Please call us at +49(0)611/560101 or write to us.