Brand Consulting

Our brand consulting offers solution-oriented concepts for all brand issues

You want to launch a new product, rename a company or establish a new service, but are not sure how to name or position it? Then innomark GmbH, with more than 25 years of experience and the know-how from more than 800 successfully completed projects, is at your side as a strategic and experienced partner.

We offer the following range of services in brand consulting:

  • Strategic brand consulting
  • Portfolio analyses
  • Analyses of strengths and weaknesses
  • Strategic reorganisation of name portfolios
  • Development of new labelling concepts
  • Support of structural brand reforms
  • Development of brand families
  • Analyses using the Brand Tower model

Your partner for competent brand consulting

When naming your new product, service or company you have to deal with many different questions: What does our brand stand for? How can I convince people of this brand? How does our future brand differ from the brands of our competitors? What do people associate with the brand? From analyses to brand strategy and creative implementation, innomark GmbH is one of the first addresses to answer these questions as a competent consultant and partner.

A practical example …

The German AXA Group has an extensive portfolio of used product and service names. Due to the large number of new insurance products, the existing naming practice can no longer be expanded. Trademark law and conceptual limitations become apparent and lead to a critical review of the previous brand strategy and a rethinking of customer orientation. innomark has developed an evolutionary labelling concept for this purpose which has a forward-looking and logically consistent structure while taking into account the brands and terms already in use. The concept leads to a strengthening of the umbrella brand AXA and to more transparency for customers and employees. In addition, future name development will be more cost-effective and, thanks to appropriate guidelines, simpler and faster.

What can we
do for you?

Would you like to develop a new brand? Do you have questions about the process of a professional name development? Are you a start-up company looking for a suitable name? Would you like to revise, streamline or modernise your existing name structure? Are you a medium-sized or large company interested in monitoring your brand or in trend and brand tracking? Or do you need a trademark or title search?

Please call us at +49(0)611/560101 or write to us.