Name development is an important part of giving your new product, company or service a unique selling point with the right brand name. Especially with a broadly diversified product portfolio, different product groups or company divisions should be named with conceptually meaningful names that strategically complement the other labels from your company in a clever way. Only in this way can you create a well-rounded image, a clear system and a uniform brand identity for your customer, which is structured in a sensible way under your umbrella brand.
As a professional naming agency with more than 25 years of experience, innomark offers a complete naming development, which includes brand analyses and searches as well as comprehensive strategic consulting. With a trademark application you can protect your product in terms of trademark law and thus achieve and enforce a communicative unique position in the competitive environment on all relevant markets. It is important to conduct an extensive trademark search for identical and similar signs in all important countries and classes for the developed name proposals in advance of the application. innomark uses nearly all worldwide available databases and trademark registers, which enable a comprehensive search according to the project. Furthermore, extensive linguistic knowledge is applied to ensure linguistic suitability in the defined language areas. A memorable name must be conceptually appropriate to the product, linguistically suitable and available under trademark law in all important countries and trademark classes. Only in this way can it become a permanently successful basis for subsequent marketing activities and provide the foundation for a successful brand concept.
Whether new products, services or company logos: With the right name you are one step ahead of the competition. We create a name that fits your brand image and brand positioning. We ensure that your name is protected under trademark law and we also check its emotional and communicative design potential. A well-designed brand name should evoke positive associations, encourage the customer to buy and, above all, be remembered for a long time.
Would you like to develop a new brand? Do you have questions about the process of a professional name development? Are you a start-up company looking for a suitable name? Would you like to revise, streamline or modernise your existing name structure? Are you a medium-sized or large company interested in monitoring your brand or in trend and brand tracking? Or do you need a trademark or title search?
Please call us at +49(0)611/560101 or write to us.